I led the end-to-end creative execution for Sugarfina’s Cocktail Party Collection across web, retail, and email. The visual system emphasized elevated minimalism through disciplined layouts, a refined palette, and restrained framing to signal a premium, giftable product.

This cohesive approach strengthened luxury perception, improved cross-channel consistency, and supported DTC sales by positioning the collection as intentional, high-end, and distinct from typical seasonal assortments.