Unearth
Visual Branding
Unearth, a homeware brand that offers low-impact, handmade ceramics for folks who value sustainable living, wanted their visual rebrand to reflect the aesthetic qualities of their pieces and their mission for sustainability.
I experimented with variations of timeless serif typefaces to create a logo that reflects Unearth’s values. A hand-lettered ligature joins a serif typeface with selected serifs removed, putting emphasis on the brand’s feminine, minimalistic qualities.
Unearth’s logomark is reminiscent of their hand-coiled clay. A smaller version of the logomark was adapted to maintain legibility for small-scale applications.
Logo
New York Regular embodies the timeless quality of Unearth, and a contemporary sans-serif compliments it.
Type Pairings
A neutral palette of stones and charcoals reflects Unearth’s earthenware. A lively peach pulls in femininity, and a tranquil sage evokes the brand’s sustainability. Subtle gradients of peach, sage and charcoal are utilized for packaging and print.
Color
Unearth’s homepage connects its audience to its products by focusing on the consumer’s primary need for sustainable living through low-impact goods. Homepage CTAs target the brand’s primary positioning.
Web Design
Unearth’s social feed oscillates between visual and text-based storytelling. Story posts are minimal and have ample negative space, allowing the products to shine.
Socials
Inspired by the brand’s logomark, illustrative backgrounds reflect Unearth’s hand-coiled forms to serve as organic visuals for packaging and stationery.
